DISCUS Report: RTDs and Premiumization Boomed in 2020

The annual economic briefing by the Distilled Spirits Council of the United States (DISCUS), conducted virtually on Jan. 28, confirmed the grim state of on-premise in 2020, while highlighting areas of industry growth. One of the winners from last year was pre-mixed cocktails. Driven by spirits ready-to-drink (RTD) products, this category was up 39.1% or $137 million to $489 million last year. Continued growth seems likely for 2021. Premiumization was another major trend. “The increase in…

Continue Reading →