Nestled in the French Riviera, Comte de Grasse is aiming to tap into the ultra-premium end of the gin market. SB travelled south to discover more about its perfume-inspired offering.
Created by master scientist and innovator Marie-Anne Contamin, the gin is created using ultrasonic maceration, vacuum distillation and CO2 supercritical extraction.
Earlier this month, The Spirits Business was fortunate enough to fly south to Grasse, France, home of the distillery, to learn more about this new expression.
From gin tastings and lab sessions to virtual reality experiences and rooftop cocktails, a jam-packed itinerary left no stone unturned about the 44oN gin.
Click through the following pages to see what SB got up to at Comte de Grasse.