Bacardi-owned Bourbon brand Angel’s Envy has launched a consumer engagement platform to bring whisky fans closer to the distillers.
500 Main was launched by Louisville-based Angel’s Envy in order to engage fans directly with the Bourbon brand through online and offline experiences.
Wes Henderson, co-founder and chief innovation officer at Angel’s Envy, said: “We challenged ourselves to bring a little of what makes our distillery at 500 Main Street in Louisville so special to consumers year-round, no matter where they’re located.”
Members of the platform will receive invites to localised events and will be able to engage with Angel’s Envy’s team of educators – the Whiskey Guardians.
Henderson said: “We know that when people visit our distillery, meet our team or engage with our Whiskey Guardians, they walk away with a greater appreciation and affinity for Angel’s Envy, and 500 Main lets us bring that feeling, and those experiences, to a larger audience of our fans around the country.”
On the online platform, members will gain access to behind-the-scenes videos of the distilling process, be the first to learn about new releases, and receive cocktail inspiration and tasting tips from the Angel’s Envy Whiskey Guardian family.
To become a member, fans can visit 500main.angelsenvy.com.
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Author: Owen Bellwood {authorlink}