Aviation Gin appoints Proof Drinks as UK distributor

Actor Ryan Reynolds has appointed Proof Drinks to distribute his Aviation Gin brand in the UK with immediate effect. 

The deal will see Aviation Gin available to buy online and in store at more than 270 Asda outlets and 60 Waitrose stores.

In November last year, Aviation Gin said it is seeking to expand its presence in the UK with a multi-million-pound investment.

“The UK is a huge priority for us,” said Deadpool actor Reynolds, who acquired the American gin brand in February 2018. “It’s the most discerning gin market and we’re hopeful the momentum we have around the world and in the UK will help us worm our way into more hearts, minds and martini glasses all across Great Britain.”

Aviation Gin is now available in more than 40 countries with “further plans for international expansion on the horizon”.

According to the brand, Aviation is responsible for at least 37% of the gin category’s growth in the US.

Founded in 2010, Proof Drinks specialises in the import, distribution, sales and marketing of premium alcohol brands.

Andrew Chrisomalis, CEO of Davos Brands, Aviation Gin’s New York-based importer and marketer, said: “Proof Drinks has a proven track record of nurturing and growing brands through effective sales and nationwide distribution.

“We’re excited to continue the expansion of Aviation American Gin in the oldest, most discerning gin market in the world – and we’re thrilled to have Proof Drinks on board to lead those efforts.”

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Author: Nicola Carruthers {authorlink}