Singer songwriter Jason Derulo has joined the team at North Carolina-based Graybeard Distillery to lead the branding of Bedlam Vodka. Derulo has joined the senior management team behind Bedlam Vodka, where he will use his expertise to propel the brand’s ‘aggressive strategic direction and branding’. “Teaming up with the executives of such an amazing brand and being able to be an integral part of the marketing team was a no-brainer for me,” said Derulo. “It’s
Edrington-Beam Suntory UK has appointed former Satan’s Whiskers bartender Nicole Sykes as Maker’s Mark diplomat. In her new role, Sykes will share the story of Maker’s Mark with bartenders and Bourbon fans across the UK. She will also work to support the on-trade once it reopens after coronavirus restrictions are lifted. Sykes takes over the position from Amanda Humphrey, who joined the brand in 2017. Sykes joins the Bourbon brand after heading up London bar
From music and wine to fine French spirits, David Baker has had quite the journey building his Hermitage Cognacs brand. He tells us why interest in Cognac is on the rise, and why the category should stay true to its rules and regulations. *This feature was originally published in the October 2020 issue of The Spirits Business How many times this year have you uttered the phrase ‘who could have predicted 2020 would be like
The trend of celebrities creating their own spirits brands continues with reigning ACM Awards “Entertainer of the Year” Thomas Rhett launching Dos Primos Tequila. Dos Primos is Spanish for “Two Cousins.” Rhett built the brand with his cousin Jeff Worn, a pecan magnate. Dos Primos is a blanco tequila made from 100% blue agave sourced from estates in Los Altos and the valley area of Jalisco, Mexico. The finished product is clear with earthy herbal notes on

Desperados Virgin 0.0% enters global markets

Posted by Mike Time on  January 14, 2021

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Category: Uncategorized
Heineken has launched Desperados Virgin 0.0% globally in line with the growing alcohol-free beer sector around the world. Go to Source Author: {authorlink}