For drinks brands, success in North America is the Holy Grail. But the road to victory is not smooth. The Spirit Business outlines four key factors driving spirits trends and shaking up the region. The US is one of the toughest spirits regions to break into – but get it right, and rewards await. The total US spirits market has been expanding for the past nine years, and in 2018 it hit a record 231 million
Ben Milam Whiskey producer Provision Spirits has unveiled a new flagship brand, called Milam and Greene Whiskey. The new range is said to reflect “Texas terroir” with its first expressions: Triple Cask Straight Bourbon Whiskey and Straight Rye Whiskey Finished in Port Wine Casks. “Our new Milam and Greene Whiskey represents the future of our distillery and has been a long time in the making,” said Marsha Milam, partner. “This is the first bottling of
Only 600 bottles of a 29-year-old single malt from silent Scotch whisky distillery Littlemill have been released globally, priced at £2,750 (US$3,426). Bottled at 47.3%, Littlemill 29 Year Old is the third release in the Private Cellar Collection and was created by Loch Lomond master blender Michael Henry. Littlemill has partnered with crystal glassware producer Glencairn to design the packaging for the release. Each Glencairn decanter is adorned with an illustration of the River Clyde
Icelandic vodka brand Reyka is inviting drinks fans to explore its native country by opening the “first” bar on a glacier. The William Grant & Sons-owned vodka brand will open a bar on the Langjökull Glacier, which is the water source for Reyka Vodka. Fabiano Latham, Rekya Vodka brand ambassador, said: “We’re puffin-chuffed to bring the charmingly offbeat spirit of Reyka Vodka to the world with this one-of-a-kind, once-in-a-lifetime opportunity to drink our vodka in
US trade body the Distilled Spirits Council and Responsibility.org have appointed Courtney J Armour as chief legal officer and corporate secretary of both organisations. Armour has previously worked for law firm Wilson Sonsini Goodrich and Rosati, where she was a member of the company’s antitrust group. Armour represented clients on competition matters in litigation, merger advocacy, product innovation and business counselling, covering both domestic and international government investigations. She has also worked as a competition