The distillers taking on hard seltzers

It’s the drinks category that’s swept the US and is now hitting the UK. But which distillers are getting in on the booming hard seltzer market? We look at five producers tapping into the trend. Led by brands including White Claw and Truly, the hard seltzer category is already larger by volume than the leading spirits category in the US – vodka, which puts its phenomenal success into perspective. Sales in the hard seltzer category…

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58 Gin creates hard seltzer range

London-based producer 58 Gin has joined the fast-growing hard seltzer category with the launch of its raspberry and pink grapefruit flavours. The new 58 Gin Hard Seltzer is made using the distillery’s 58 London Dry Gin and “all-natural” ingredients. Each 250ml can (4% ABV) contains no sugar and fewer than 67 calories. The new expressions are made using reverse osmosis – a process of extreme filtering which is said to enhance purity and taste. Carmen…

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