Absolut Recycled bottle launches in travel retail

Pernod Ricard-owned Absolut Vodka has released a limited edition bottle design in global travel retail to highlight the importance of sustainability. The Absolut Recycled bottle is in line with the brand’s ethos to “strive for a more circular world in which resources are reused again and again to benefit local economies, communities and ecosystems”. Absolut has pledged US$1 for every bottle sold in airports during November and December 2019, which will go towards carbon offset…

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