The vodka brands to watch in 2020

The vodka category is witnessing a revival as producers take cues from gin and tap into the trend for authenticity. We present the brands to watch in 2020. The words ‘flavoured’ and ‘vodka’ were once inseparable, a happy marriage that saw the category peak in consumer popularity. Now, the two are more akin to a messy divorce, repelling one another as the category endeavours to re‐establish its somewhat tarnished reputation. But as brands begin to…

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The week in pictures

London bar and restaurant The Ivy Aisa celebrated its opening in St Paul’s with a VIP party featuring taiko drummers, stilt walkers and sumo wrestlers. Opening in the heart of the city, The Ivy Asia hosted VIP guests including former olympic cyclist Victoria Pendleton, radio presenter Jenni Falconer and TV presenter Vick Hope at the opening party. Over the course of the evening, guests were treated to signature cocktails, saké and Champagne, as well as…

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Absolut Recycled bottle launches in travel retail

Pernod Ricard-owned Absolut Vodka has released a limited edition bottle design in global travel retail to highlight the importance of sustainability. The Absolut Recycled bottle is in line with the brand’s ethos to “strive for a more circular world in which resources are reused again and again to benefit local economies, communities and ecosystems”. Absolut has pledged US$1 for every bottle sold in airports during November and December 2019, which will go towards carbon offset…

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Absolut and Paper Bottle Co to drive sustainability

Pernod Ricard-owned Absolut Vodka has partnered with The Paper Bottle Company (Paboco) to create a fully bio-based and recyclable paper bottle. The Absolut Company has joined Coca-Cola, Carlsberg and L’Oréal in partnering with Paboco, which was launched in 2015 to research the possibility of a commercially-available paper bottle. Lena Danielsson, head of innovation and new ventures at The Absolut Company, said: “Joining the Paboco community seemed like a natural fit as our commitment to sustainability…

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Analysis: The performance of vodka’s biggest players

The world’s biggest vodka brands are struggling against a tide of changing consumer preferences in the key US market. But for category leaders, emerging geographies tell a very different story. *This feature was originally published in the April 2019 issue of The Spirits Business Party spirit vodka was the epitome of cool in the 1990s, a coveted clear drink sipped on screen in Cosmopolitans by the Sex and the City cast and ‘shaken, not stirred’…

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