The trends shaping the vodka category

Authenticity, provenance and natural ingredients are pushing vodka back into the spotlight. And the big players are responding to changing consumer tastes with flavour innovations and lower-ABV offerings. *This feature was originally published in the April 2020 issue of The Spirits Business Once upon a time, vodka was all about smoothness and neutrality, dressed in a gorgeous bottle. Then came the wacky flavours, swiftly followed by their widespread withdrawal. And while gin took the limelight,…

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Absolut Introduces New Canned Cocktails

As the trend of canned cocktails continues, Absolut is the latest producer to enter this emerging, ready-to-drink space. The company recently introduced Absolut Vodka Sodas and Absolut Cocktails. Both are made with original Absolut Vodka and natural flavors.  Absolut Vodka Sodas are inspired by the classic cocktail. These 97-calorie, lightly sparkling RTDs come in three flavors: Lime & Cucumber, Grapefruit & Rosemary, and Raspberry & Lemongrass.  Absolut Cocktails is a premium classic cocktail line, arriving in flavors: Mango…

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Spirits initiatives championing sustainability

From single-use plastic to endangered species, the spirits sector has made great strides when it comes to saving the planet through bold campaigns centred on sustainability. Here, we present 10 initiatives tackling environmental issues for World Earth Day today (22 April). Over the past few years, the spirits industry has sought to channel eco-friendly messages through its marketing campaigns in a bid to encourage the world to take notice of important issues such as recycling…

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The vodka brands to watch in 2020

The vodka category is witnessing a revival as producers take cues from gin and tap into the trend for authenticity. We present the brands to watch in 2020. The words ‘flavoured’ and ‘vodka’ were once inseparable, a happy marriage that saw the category peak in consumer popularity. Now, the two are more akin to a messy divorce, repelling one another as the category endeavours to re‐establish its somewhat tarnished reputation. But as brands begin to…

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The week in pictures

London bar and restaurant The Ivy Aisa celebrated its opening in St Paul’s with a VIP party featuring taiko drummers, stilt walkers and sumo wrestlers. Opening in the heart of the city, The Ivy Asia hosted VIP guests including former olympic cyclist Victoria Pendleton, radio presenter Jenni Falconer and TV presenter Vick Hope at the opening party. Over the course of the evening, guests were treated to signature cocktails, saké and Champagne, as well as…

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