The big players investing in super-premium-plus gin

Gin startups have been one of the spirits industry’s recent success stories, but many are now being targeted for acquisition by the big players. SB finds out why these buyouts could be a good move for both parties. *This feature was originally published in the July 2020 issue of The Spirits Business A number of leading firms have turned heads with acquisition activity in the gin category over the past few years, most notably splashing…

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Pernod: ‘big ambitions’ for American whiskey

French firm Pernod Ricard has “big ambitions” for American whiskey after securing a “strong position” in the category through an acquisition spree, according to the company’s vice-president of marketing, new brand ventures. Pernod Ricard made a number of moves in the American whiskey category last year. The group acquired Texas‐based Firestone & Robertson Distilling Co, maker of TX whiskey, as well as Kentucky Bourbon producer Rabbit Hole and US drinks group Castle Brands, maker of…

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Brown-Forman ‘very open’ to further gin purchases

US drinks firm Brown-Forman is “very open” to additional gin acquisitions following the purchase of Fords Gin last year, the managing director of the group’s global emerging brands division has said. In June last year, Jack Daniel’s owner Brown-Forman entered the fast-growing super-premium gin category with the acquisition of Fords Gin maker The 86 Company. The New York-based firm was launched in 2012 by Simon Ford, Jason Kosmos and Dushan Zaric. Speaking to The Spirits…

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How acquisitions could affect the mezcal category

Big businesses are buying up independent mezcal producers. But will they be able to leverage their investments, and is there enough raw material to support their plans? *This feature was originally published in the February 2020 issue of The Spirits Business Though it remains a small player in the spirits world, mezcal is enjoying a major spike in popularity – and this hasn’t gone unnoticed by major drinks groups. Mezcal continues to be a hit…

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Drinks industry deals top $12bn in Q3 2019

Drinks industry sales and acquisitions were valued at US$12.74 billion during the third quarter of 2019, according to new research from analyst Global Data. In the three months to September 2019, the value of these deals increased by 328.04% compared to the previous quarter. The figure was also 167.6% higher than the previous four-quarter average of US$4.76bn. The largest spirits company acquisition was Heaven Hill Brands’ US$266 million takeover of Black Velvet Distilling, which was…

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