Everleaf direct-to-consumer sales soar 4,000%

Non-alcoholic ‘spirit’ brand Everleaf saw its direct-to-consumer sales grow 4,000% in the four weeks ending 17 May compared to the same period last year, as UK drinkers move to booze-free products during lockdown. According to Nielsen figures, low- and no-alcohol products grew sales by 32.5% in the UK off-trade in the week ending 31 March 2020, following the start of the nation’s lockdown on 23 March. This is compared to the previous week ending 22…

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Liqueur and speciality spirits brands to watch in 2020

Bartenders are redefining liqueurs by creating flavourful offerings, while speciality spirits are benefitting from trends such as coffee and CBD. We name the brands poised for further success in 2019. One of the most interesting developments in the world of alcoholic beverages actually includes no alcohol at all. The rise of new zero‐ABV ‘spirits’ brands this year has been quite something to behold: Everleaf, Celtic Soul, Aecorn, Caleño, Amplify – and that’s just to name a…

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Seedlip: non-alcoholic category must ‘weed out cheats’

As the popularity of non-alcoholic ‘spirits’ grows, the founder of Seedlip has warned the category must “weed out the copycats, the cheats” to guarantee quality and consistency across the board. Speaking to The Spirits Business this month, Ben Branson, founder of non-alcoholic distilled ‘spirits’ brand Seedlip, stressed the necessity of having a category “built on credibility, quality and the best possible first experience”. Seedlip launched three-and-a-half years ago as the ‘first’ non-alcoholic distilled ‘spirit’ brand.…

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Seedlip launches bottled Nogroni cocktail

Non-alcoholic distilled ‘spirit’ brand Seedlip has tapped into the ready-to-drink market with a bottled cocktail, called Nogroni. A non-alcoholic interpretation of the classic Negroni cocktail, the Nogroni is made with Seedlip Spice 94, Aecorn Aromatic and Aecorn Bitter. It is said to be “complex, bitter and citrusy”, with hints of chinotto orange, grapefruit, allspice and gentian. The bottled cocktail is available to purchase via the Seedlip website priced at £10 (US$12) per 200ml bottle, which…

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