Bacardi highlights maturation in travel retail

Puerto Rican rum brand Bacardi has partnered with Duty Free Americas to launch a maturation-focused activation at Miami International Airport. The pop-up travel retail boutique will educate consumers about the brand’s ageing processes, and give travellers the chance to sample Bacardi-based cocktails, taste spirits in the brand’s range and personalise gifts. Geoff Biggs, regional director Americas, Bacardi Global Travel Retail, said: “Creating stand-out memories for travellers is at the heart of this Bacardi campaign. We…

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Jägermeister launches Ice Cold travel retail activation

Mast-Jägermeister has launched a global travel retail activation to promote the signature ‘ice cold’ serve of its namesake herbal liqueur. The Jägermeister: Ice Cold campaign was unveiled this week at Amsterdam’s Schiphol airport to promote the perfect Jägermeister serve – a shot of the herbal liqueur served at -18º straight from the freezer. The activation sees passengers welcomed into a themed environment decked in frosting and icicles. The area is manned by promotional characters giving travellers that…

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