Beam CEO: ‘Big ambitions’ for House of Suntory

Albert Baladi is in the driving seat as Beam Suntory’s new president and CEO. He tells The Spirits Business about his ambitions to position Bourbon as the world’s foremost whisk(e)y and make his company the ‘most admired’ in the industry. *This feature was originally published in the August 2019 issue of The Spirits Business In 1795, three years after Kentucky became a US state, farmer and grain mill operator Jacob Beam filled his first barrel…

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Beam Suntory making ‘big, bold bet on Bourbon’

The American whiskey category “still has much more room to grow”, according to the new CEO of Beam Suntory, who is aiming to make Bourbon “the world’s whisk(e)y”. Speaking to The Spirits Business, Albert Baladi, who became CEO of Beam Suntory in April this year, said despite the American whiskey boom, Bourbon has not yet reached its sales peak of the 1970s. “We have been laying down liquid with a view of making Bourbon the…

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Beam Suntory appoints North America president

Beam Suntory has promoted Greg Hughes to the role of president, North America, taking over from Albert Baladi, who was named incoming CEO of the drinks group last month. Hughes, Beam Suntory’s current general manager for North America, will step into the role on 1 January 2019. Baladi will take over from Matt Shattock as CEO on 1 April 2019. He will remain chief operating officer until that time. Hughes joined Beam Suntory in 2015…

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