How will coronavirus affect the e-commerce alcohol sector?

As the world went into lockdown, shoppers moved online generating a huge uptick in the e-commerce alcohol sector. The Spirits Business explores whether the future is digital and the impact of Covid-19 on bricks-and-mortar sales. Never has the internet been more powerful than during the coronavirus pandemic. Restrictions and lockdowns across the world have forced consumers indoors to prevent the spread of the disease. As more people logged online, e‐commerce alcohol sales surged as drinkers…

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Spirits Europe unveils responsible drinking quiz

Trade body Spirits Europe has launched a new campaign to remind consumers about the importance of responsible drinking during lockdown. The first part of the campaign involves an interactive quiz, which will test people’s alcohol awareness and direct them towards various resources to improve their knowledge about responsible drinking. The campaign will be supported by a Europe-wide digital investment to promote the quiz and its messages. Translations of the quiz will be provided free of…

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