Conor McGregor’s Proper No. Twelve whiskey joins US delivery platform

Professional fighter Conor McGregor’s Proper No. Twelve Irish whiskey has become one of the first brands to sign up to a new service that allows independent drinks producers to sell directly to consumers in the US. Described as a first for the industry, Thirstie Access allows “independent alcohol brands to build, manage and grow online storefronts within 24 hours”. Brands that have already signed up to the service include McGregor’s Irish whiskey Proper No. Twelve,…

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Tito’s overtakes Smirnoff as top-selling spirit in US

Texas-based Tito’s Handmade Vodka became the best-selling spirit in the US in 2019, knocking Smirnoff off the top spot for the first time in more than a decade. Preliminary figures from the IWSR US Beverage Alcohol Review (US BAR) database showed Diageo’s Smirnoff vodka was no longer the top-selling spirit in the US, with the top spot now occupied by Tito’s Handmade Vodka. Tito’s grew by more than 20% in volume in 2019. Vodka remains…

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South Korea ‘most attractive’ drinks market in Asia

South Korea is the “most attractive” market in Asia for alcohol producers, while Cambodia has been labelled “one to watch” due to rising consumption levels, according to a study by research company Fitch Solutions. Fitch Solutions published its Alcoholic Drinks Risk/Rewards Index, which ranks the associated risks and rewards for drinks producers listing their products in different countries. South Korea came out on top in Asia after researchers found it offered high rewards and lower…

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Survey: 78% of Brits give into drinking pressures

Almost four in five drinkers in the UK consume more alcohol than they intend to due to social pressures, according to new research commissioned by Alcohol Change UK. According to a survey carried out by YouGov on behalf of Alcohol Change UK, the charity behind Dry January, 78% of Brits said they drink more than they want to or intend to. Alcohol Change UK said the reasons for drinking more varied between age groups, with…

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Coastal alcohol-free ‘spirit’ launches in UK

A former surf instructor has launched an alcohol-free botanical ‘spirit’ inspired by the flora and fauna found along the Cornish coastline. Alistair Frost founded non-alcoholic ‘spirit’ brand Pentire in Port Isaac, Cornwall, UK, as a “celebration of the plant life found on our surrounding headlands”. The brand’s first release, called Pentire Adrift, is flavoured with rock samphire, sea purslane, sage, and sea rosemary. It is free from added sugar, artificial colours and artificial flavourings. Frost…

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