Diageo launches Talisker whisky tasting on Amazon Alexa

Johnnie Walker owner Diageo has created a new voice-activated Amazon Alexa skill under its Talisker single malt brand to encourage whisky tastings at home. The Talisker Tasting Experience is a voice-activated skill that can be downloaded onto Alexa-enabled devices. The skill has been created to “make the heritage of Scotch more accessible”. Diageo said it has identified that voice is “a great way to enhance the whisky tasting experience”, as it allows consumers to create…

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How e-commerce is evolving the spirits industry

With the internet now an integral part of consumers’ lives, drinks groups are determined to use e-commerce and home deliveries to retain mindshare. The Spirits Business explores the growing channel. *This feature was originally published in the September 2018 issue of The Spirits Business It was Valentine’s Day 2006 when chip-and­-pin debit and credit cards became compulsory in shops throughout the UK. The advent of the new technology signified a monumental shift in purchasing behaviours,…

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Highland Park debuts Amazon UK-exclusive whisky

Orkney-based single malt Scotch brand Highland Park has released an Amazon UK-exclusive expression, called Viking Tribe. A first for the brand, no-age-statement Highland Park Viking Tribe has been matured in refill casks to deliver notes of vanilla, citrus and pepper with a “peaty edge”. The whisky, bottled at 46% abv, will be permanently available on Amazon UK at an RRP of £43 (US$55) per 700ml bottle. Jason R Craig, brand director at Highland Park, said:…

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Bowmore launches Amazon-exclusive whisky

Beam Suntory-owned Scotch whisky brand Bowmore has launched a 19-year-old single malt available exclusively through online retailer Amazon. This limited edition whisky has been aged for 19 years in first-fill ex-Chateau Lagrange French oak barriques, the first time this age and cask maturation has been released to the public. Bowmore 19 Year Old French Oak Islay Single Malt is also said to be the first Amazon-exclusive Scotch whisky bottling. David Turner, Bowmore distillery manager, said:…

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