KDA urges tariff removal for US whiskey

The Kentucky Distillers’ Association is calling for the immediate suspension of tariffs on American whiskey, which caused Bourbon exports to the EU to plummet by nearly 50% in 2020. Trade group the Kentucky Distillers’ Association (KDA) reiterated its call for tariff suspension following yesterday’s (4 March) announcement that the US has removed tariffs on single malt Scotch for four months. The tariffs on Scotch whisky were introduced in October 2019 due to an ongoing dispute…

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Jamie Foxx buys Brown Sugar Bourbon

Award-winning actor and musician Jamie Foxx has acquired flavoured whiskey brand Brown Sugar Bourbon (BSB) for an undisclosed sum. The Django Unchained star’s takeover of BSB coincides with a bottle redesign to signal a ‘new era’ for the brand and its two expressions: BSB-Brown Sugar Bourbon and BSB 103. Foxx will be responsible for the creative direction of the brand and will lend his experience as an entrepreneur to grow BSB. “I’ve always lived by…

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Brown-Forman confirms $95m distillery expansion

Jack Daniel’s owner Brown-Forman has moved forward with its multi-million-dollar distillery expansion in Louisville to meet increasing demand for American whiskey. Old Forester Bourbon owner Brown-Forman first revealed it was considering an expansion of its Louisville distillery in November 2020. At the time, the project was in an evaluation phase, with the producer receiving preliminary approval for US$5 million in tax incentives from the Kentucky Economic Development Finance Authority (KEDFA) for the proposed project. Brown-Forman…

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Spirits take market share from beer and wine in US

For the 11th consecutive year, spirits have continued to gain market share from beer and wine in the US, according to new data from the Distilled Spirits Council of the US (Discus). In 2020, spirits accounted for 39.1% of the total beverage alcohol market, up 1.3% on the previous year. Supplier sales in the US rose 7.7% last year to reach US$31.2 billion, while volumes increased by 5.3% to 251 million nine-litre cases. Overall, total…

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American whiskey brands to watch in 2021

The American whiskey sector has been hit by challenges such as tariffs and the forthcoming expiration of a crucial tax cut for distillers. We present the brands worth keeping an eye on in the next 12 months. A category brimming with innovation, American whiskey has been another unfortunate casualty in ongoing geopolitical tensions. From August 2019 to July 2020, exports of American whiskey to the EU – the US spirits industry’s biggest market – plummeted…

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