Non-alcoholic ‘spirit’ Amplify launches in UK

Amplify has become the latest booze-free product to join the burgeoning non-alcoholic ‘spirits’ category. Amplify is seeking to “refresh the alcohol-free ‘spirit’ sector” and is “positioning itself as spirited, carefree, adventurous, sociable and uncompromised”. “Amplify is all about making the most of your experiences,” said Clare Gibson, marketing director at Amplify. “Amplifying your senses without the alcohol which means you’re sharper, more in the moment and heart who are thirsty for new experiences. “Whether choosing…

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