Aperol Unveils #TogetherWeToast Social Campaign

Italian bitter liqueur Aperol has launched #TogetherWeToast, a new social campaign focused on sharing good news about those who are lifting each other up and spreading positivity to others. The initiative invites Aperol fans to share a “Virtual Toast” celebrating a family member, friend, or even a stranger who is helping bring joy to others during the uneasy days of coronavirus pandemic. The campaign kicks off on May 21—National Apéritif Day—through June 4: Participants should post their toasts—presumably with the…

Continue Reading →