Seedlip: non-alcoholic category must ‘weed out cheats’

As the popularity of non-alcoholic ‘spirits’ grows, the founder of Seedlip has warned the category must “weed out the copycats, the cheats” to guarantee quality and consistency across the board. Speaking to The Spirits Business this month, Ben Branson, founder of non-alcoholic distilled ‘spirits’ brand Seedlip, stressed the necessity of having a category “built on credibility, quality and the best possible first experience”. Seedlip launched three-and-a-half years ago as the ‘first’ non-alcoholic distilled ‘spirit’ brand.…

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