Rum brands to watch in 2021

The rum sector is predicted to return to growth in 2021, boosted by flavoured and spiced variants. We forecast the brands that will shine in the year ahead. Rum was positively flourishing coming into 2020, having seen sales surpass 150m nine‐litre cases for the first time in 2019. And while the challenges of 2020 have dampened the category’s sales this year, data analysis firm Euromonitor International predicts the rum sector will return to growth in…

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Appleton Estate unveils brand refresh and new 8yo rum

Jamaican rum Appleton Estate has bottled an eight-year-old expression to coincide with a brand relaunch, which includes a new bottle design that will be rolled out across its entire portfolio. Appleton Eight Years Old Reserve was created by master blender Joy Spence. Bottled at 43% ABV, the rum is said to have aromas of spicy fruit and oak, followed by hints of honey, vanilla and Appleton Estate’s signature orange peel. The new release will be…

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Top 10 best-selling rum brands

Producers are tapping into the premiumisation trend with exciting line extensions and investing in bold marketing campaigns to boost growth. We take a look at the performance of the world’s biggest rum brands. As rum continues its premiumisation journey, the broader category is witnessing impressive results in developed cocktail markets. In the UK, sales of rum surpassed £1bn (US$1.3bn) for the first time last year, according to the Wine and Spirit Trade Association. Looking across…

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UK market: Brexit uncertainty could benefit spirits

When it comes to the UK drinks scene, gin rules the roost, with imbibers migrating from other spirits and wine to get a jolt of juniper. But, as The Spirits Business reports, other sectors are holding their heads high. With all the noise about Brexit, the talk of tariffs and the general sense of political chaos, Mark Riley, managing director of Edrington-­Beam Suntory UK, can’t help thinking of the Sex Pistols and their debut single…

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The rum brands to watch in 2019

As rum takes slow steps up the ladder of premiumisation, The Spirits Business forecasts the brands to watch in the category next year. At the start of this year, the Caribbean rum industry continued its recovery from the battering it endured from hurricanes Irma and Maria, which both landed in the final quarter of 2017. Distilleries such as Cruzan, Captain Morgan, Destileria Serrallés and Bacardi temporarily halted production, but, luckily, none have reported a significant…

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