Appleton Estate unveils brand refresh and new 8yo rum

Jamaican rum Appleton Estate has bottled an eight-year-old expression to coincide with a brand relaunch, which includes a new bottle design that will be rolled out across its entire portfolio. Appleton Eight Years Old Reserve was created by master blender Joy Spence. Bottled at 43% ABV, the rum is said to have aromas of spicy fruit and oak, followed by hints of honey, vanilla and Appleton Estate’s signature orange peel. The new release will be…

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Top 10 best-selling rum brands

Producers are tapping into the premiumisation trend with exciting line extensions and investing in bold marketing campaigns to boost growth. We take a look at the performance of the world’s biggest rum brands. As rum continues its premiumisation journey, the broader category is witnessing impressive results in developed cocktail markets. In the UK, sales of rum surpassed £1bn (US$1.3bn) for the first time last year, according to the Wine and Spirit Trade Association. Looking across…

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UK market: Brexit uncertainty could benefit spirits

When it comes to the UK drinks scene, gin rules the roost, with imbibers migrating from other spirits and wine to get a jolt of juniper. But, as The Spirits Business reports, other sectors are holding their heads high. With all the noise about Brexit, the talk of tariffs and the general sense of political chaos, Mark Riley, managing director of Edrington-­Beam Suntory UK, can’t help thinking of the Sex Pistols and their debut single…

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The rum brands to watch in 2019

As rum takes slow steps up the ladder of premiumisation, The Spirits Business forecasts the brands to watch in the category next year. At the start of this year, the Caribbean rum industry continued its recovery from the battering it endured from hurricanes Irma and Maria, which both landed in the final quarter of 2017. Distilleries such as Cruzan, Captain Morgan, Destileria Serrallés and Bacardi temporarily halted production, but, luckily, none have reported a significant…

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Appleton Estate debuts rare 30-year-old rum

Campari Group is to release a limited edition Appleton Estate rum, which has an age statement of 30 years but contains liquid matured for more than 50 years. Appleton Estate created the 30-year-old blend following “popular demand” for the original bottling, which first launched 10 years ago. The new Appleton Estate 30 Year Old contains liquid aged for at least 30 years along with 50-year-old rum. Created by master distiller Joy Spence, the “complex” rum…

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