Ex-Diageo exec joins Patrón and Grey Goose as CMO

Bacardi has hired former Diageo boss Kathy Parker as chief marketing officer (CMO) for Patrón Tequila and Grey Goose vodka. Parker will step into the role following the departure of Lee Applbaum, who left the CMO position in August 2019 and joined global cannabis firm Surterra Wellness. In her new role at Bacardi, Parker will drive global strategy including brand equity, architecture, positioning and integrated marketing across creative, media and experiential. She will also lead new…

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Distill Ventures snaps up BrewDog boss as European MD

Diageo-backed investment unit Distill Ventures has hired former BrewDog executive Gareth Bath as its European managing director. As managing director for Europe, Bath will boost Distill Ventures’ “ability to provide founders with access to the highest calibre support in the industry”. He will also help them to “sharpen their commercial edge” while they maintain their freedom as leaders. Bath will also ensure the company is at the forefront of industry trends as it continues to…

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Savoy’s Beaufort Bar hires new bar manager

The Savoy’s Beaufort Bar in London has appointed Enzo Sigaut as its new bar manager, taking over from Joe Harper. Harper has moved to the London hotel’s American Bar to take up the position of bar manager. Originally from the south of France, Siguat moved to the UK in 2013, where he honed his bartending skills at modern European restaurant Sketch. Siguat then took up the role of head bartender at St James Bar at…

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Pernod Ricard North America CEO steps down

Paul Duffy, the chairman and CEO of Pernod Ricard North America, will leave the French company next month. Duffy will leave Pernod Ricard, the owner of brands such as Absolut vodka and Jameson Irish whiskey, to “return to Ireland”. He will also leave the group’s executive committee. He will be replaced by Ann Mukherjee, the current chief commercial officer of household supplies manufacturer SC Johnson & Son, on 2 December. Duffy joined Pernod Ricard in…

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Diageo hires head of communications for Asia Pacific

Drinks giant Diageo has appointed Azmar Sukandar as its new head of communications and society for the Asia Pacific region. In her new role, Sukandar will offer strategic counsel and support to Diageo’s Asia Pacific unit. She will work closely with Sam Fischer, president of Asia Pacific and Greater China, and Paul Kelleher, corporate relations director for Asia Pacific. “Diageo has a clear ambition to be one of the best performing, most trusted and respected…

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