Top 10 spirits launches in August 2020

From Jose Cuervo’s Tequila-based hard seltzer range to Diageo’s much-anticipated Special Releases series, there were plenty of innovative new products from spirits brands during August. In August, producers tapped into the hottest trends and unveiled their latest annual releases, including drinks groups Diageo and Distell. The burgeoning hard seltzer category welcomed a new entrant last month with Jose Cuervo unveiling its Playamar range, while Australian producer Four Pillars created an olive leaf-infused gin “perfect for…

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Aston Martin and Bowmore bottle £50,000 whisky

Islay Scotch brand Bowmore and luxury car maker Aston Martin have created a £50,000 (US$66,000) whisky together, called Black Bowmore DB5 1964. Bowmore and Aston Martin announced a partnership in 2019 to create exclusive bottlings and experiences. Black Bowmore DB5 1964 is the first release as part of this collaboration. The 31-year-old whisky, which aged in a walnut brown oloroso Sherry butt, is said to be a celebration of “a definitive moment in history” for…

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Aston Martin and Bowmore to create exclusive bottlings

Luxury car maker Aston Martin has partnered with Scotch whisky brand Bowmore to create exclusive bottlings and experiences. The Beam Suntory-owned Islay Scotch brand will become the exclusive spirit partner for the British car maker. Andy Palmer, president and group CEO at Aston Martin Lagonda, said: “This series of limited edition bottlings are going to be very special collectors’ items for the whisky connoisseur and Aston Martin enthusiast. “As brands we have a lot in…

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