Drake debuts Virginia Black whiskey in Australia

Canadian rapper Drake has launched his Virginia Black whiskey in Australia through a distribution deal with Elegance Brands. Virginia Black Decadent American Whiskey is now available in Australia exclusively through marketing and distribution firm Elegance Brands, which will also market Drake’s Mod Sélection Champagne. Raj Beri, founder, CEO and chairman of Elegance Brands, said: “We are excited to be entering such a critical partnership with legendary beverage and spirits curator, Brent Hocking, and high-profile tastemaker…

Continue Reading →

Archie Rose kicks off production at second distillery

Australia’s Archie Rose Distilling Company has started production at its new distillery in Sydney, which seeks to push the boundaries of spirit development. Archie Rose began construction of its second distillery in 2018. The new site in Botany, south east Sydney, is located 4km south of Archie Rose’s Rosebery distillery in New South Wales. The distillery supports a ‘significant expansion’ in the production of whisky, gin, vodka, rum and other spirits. The site includes a…

Continue Reading →

Melbourne bars to reopen from Wednesday

Bars in Australian city Melbourne will be allowed to reopen on Wednesday after almost four months of lockdown. Victoria state was the epicentre of Australia’s second wave of Covid-19 cases. Melbourne, the capital of Victoria, was ordered into lockdown along with the rest of the state, with citizens told to stay home, travel options limited, and stores, restaurants and bars ordered to close. However, today (26 October), authorities said Melbourne was ready to reopen from…

Continue Reading →

Kangaroo Island Distillery to get AU$3m expansion

Australian investment firm Founders First has unveiled an AU$3 million (US$2.1m) expansion plan for the Kangaroo Island Distillery, which will be completed next year. The development will see the Kangaroo Island-based site become a “world-class” distillery and tourist destination from spring 2021. The renovation aims to offer a “unique and immersive experience that will attract increased tourist visits to the island and drive growth in the domestic and international visitor economy”. Kangaroo Island Distillery on…

Continue Reading →

Diageo pledges AU$1.2m to help Australia’s bars reopen

Smirnoff owner Diageo has launched a new support package worth AU$1.2 million (US$825,000) to help its on-trade partners reopen across Australia. The ‘Welcome Back’ support package will provide 130,000 free serves to bar partners, as well as PR and marketing support, to help venues reopen and boost revenue amid the coronavirus pandemic. This would include an offer of AU$10 (US$6.90) cocktails to help generate sales, with venues incentivised to feature a cocktail or Highball with…

Continue Reading →