Cognac and brandy brands to watch in 2021

While the Cognac and brandy sector was hit by the pandemic, the rise of digital could be key to its recovery in the years ahead. We present the brands worth keeping an eye on in the next 12 months. After five consecutive years of growth that saw 14 million nine‐litre cases of Cognac sold in 2019, the category is expected to decline in 2020 due to the impact of the pandemic. According to figures from…

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Avallen Calvados secures £250,000 funding

Calvados brand Avallen has surpassed its £250,000 (US$316,000) fundraising target to support the next phase of the company’s growth. Healthy Hospo founder Tim Etherington-Judge and wine and spirits specialist Stephanie Jordan launched Calvados brand Avallen in April last year. The duo launched the crowdfunding campaign on Seedrs in July 2020. To date, the campaign has raised £255,065 (US$328,700) from 337 investors. Etherington-Judge said: “It’s a massive boost to have these investors join us at Avallen. It’s a…

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Avallen to launch £250,000 fundraising drive

Calvados producer Avallen Spirits is looking to raise £250,000 (US$316,000) through crowdfunding to support the next phase of its growth. Healthy Hospo founder Tim Etherington-Judge and wine and spirits specialist Stephanie Jordan launched Calvados brand Avallen in April last year. The duo is now looking to raise funds to allow the company to hire a head of sales and a marketing director, and complete a carbon assessment to become recognised as a carbon neutral brand.…

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Spirit Master: Avallen Calvados

As today (24 January) is World Bartender Day, we thought we’d draw your attention to an award-winning Calvados designed to be bartender-friendly while making a positive difference to the planet. Every week, SB celebrates some of the top-scoring Master medallists from The Global Spirits Masters blind-tasting competitions. Storming to success in The Design & Packaging Masters last year was Avallen Calvados, which launched in April 2019. Held in November, the competition was sponsored by Amorim’s Top Series…

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