SB Meets… Christophe Prat, Pernod Ricard House of Tequila

The Pernod Ricard House of Tequila CEO discusses the challenges faced by the industry, changing perceptions of Tequila and creating a home for Altos. What was your first job in spirits? I started out as a brand ambassador with Jose Cuervo. After that I moved onto the marketing teams on different brands, working with Diageo, William Grant & Sons and now with Pernod Ricard. What drew you to work at Pernod Ricard? I think what…

Continue Reading →

5 ways to celebrate National Tequila Day at home

It’s another fake holiday, and this time we’re celebrating everyone’s favorite succulent… agave. That’s right, it’s the paradoxical National Tequila Day. The day when the United States celebrates the national spirit of Mexico. Semantics aside, […] The post 5 ways to celebrate National Tequila Day at home appeared first on Boozist. Go to Source Author: Colin Joliat

Continue Reading →