Bacardi teams up with Deliveroo as part of £1.5m investment

Family-owned Bacardi has partnered with Deliveroo Editions to enable UK and Ireland bars to deliver cocktails to consumers during the coronavirus pandemic, and has also pledged £1.5 million (US$1.8m) to the on-trade in Western Europe. The investment is part of Bacardi’s Raise Your Spirits campaign, which was launched following the international temporary closure of bars and restaurants due to the covid-19 pandemic. As part of its partnership with Deliveroo Editions, more than 120 bars in…

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