Tequila and mezcal brands to watch in 2020

The growing popularity of Tequila has attracted endorsement from stars such as Rita Ora and Dwayne ‘The Rock’ Johnson, while a number of big players entered the mezcal market in 2019. We predict the brands that will shine in the next 12 months. The Tequila category is hot right now and is set to continue its success into 2020. The volume of Tequila and mezcal is forecast to increase by 4.7% to 40.7m nine‐litre cases…

Continue Reading →

Bacardi highlights maturation in travel retail

Puerto Rican rum brand Bacardi has partnered with Duty Free Americas to launch a maturation-focused activation at Miami International Airport. The pop-up travel retail boutique will educate consumers about the brand’s ageing processes, and give travellers the chance to sample Bacardi-based cocktails, taste spirits in the brand’s range and personalise gifts. Geoff Biggs, regional director Americas, Bacardi Global Travel Retail, said: “Creating stand-out memories for travellers is at the heart of this Bacardi campaign. We…

Continue Reading →

Bacardi bottles coconut cream liqueur Coquito

Puerto Rican rum brand Bacardi has launched Coquito, a limited edition coconut cream liqueur. Available in the US, Bacardi Coquito is made using the brand’s signature white rum mixed with toasted spices, coconut cream, vanilla, and cinnamon. Bacardi Coquito is bottled at 13% ABV and described as being a “creamy, festive libation that tastes like eggnog on a tropical vacation”. The rum brand’s latest release is now available for a suggested retail price of US$17.99…

Continue Reading →

Cognac and brandy brands to watch in 2020

As Cognac introduces a new age reference and expands production capacity, the brandy sector could benefit from its growing use in cocktails. We predict the brands that will shine in 2020. In the 12 months to 31 July 2019, Cognac exports grew in terms of both volume and value – marking the fifth consecutive year the category had registered such success. Shipments topped 211.1m bottles, up by 2.5% on 2017/18, while value exports hit €3.4bn…

Continue Reading →

The week in pictures

Diageo-owned gin brand Tanqueray opened its Tanqueray Townhouse at London’s Bloomsbury House this week. The festive takeover launched with a VIP party that saw guests including Luke Evans (pictured centre) and Pixie Lott (left) in attendance. Running until 14 December, visitors to the Tanqueray Townhouse will be able to sample signature serves as they explore different areas within the house – including The Aura Room, where guests can use facial recognition to uncover their perfect…

Continue Reading →