What’s on this weekend

Whisky Fest in a Box The Whisky Lounge will host its Whisky Festival in a Box this weekend. Running from today (16 October) until Sunday (18 October), the festival will bring together brands and distillers from across the industry for a variety of live-streamed tastings and masterclasses. The festival comprises seven themed tasting sessions, covering Scotch, world, Asian, English, independent and peated whiskies. Distillers set to take part include Kavalan, Nikka, Mackmyra, The Lakes Distillery…

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Madame in Rouge

1 part Bacardi Ocho rum   ¾ part St. Germain elderflower liqueur ½ part Pomegranate juice ½ part Fresh lemon juice ¼ parts Simple syrup (1.5:1 sugar to water) 2 parts Champagne  Pour all ingredients except the champagne into a shaker. Shake the cocktail hard. Pour the champagne into a chilled coupe glass and double strain the cocktail into the chilled coup glass. Garnish with a lemon twist. Mixologist Danilo Dacha Bozovic created this recipe. The post Madame in Rouge first…

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Cognac’s quest to communicate provenance

The producers of Cognac are happy to stress the provenance of their blends and single vintages as a way of attracting discerning consumers. But are they effectively getting their message across to customers? The Spirits Business investigates. *This feature was originally published in the May 2020 issue of The Spirits Business Where a product comes from and how it is made is arguably more important today than ever before. In theory, Cognac is perfectly placed…

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Top 10 spirits marketing moves in July 2020

From food and whisky pairings with Scotch brands Ardbeg and Glen Moray to a 24-hour celebration of rum, we roundup some of the best spirits initiatives in July. A number of spirits brands got creative online last month including Slingsby gin, which created a virtual version of its gin experience online, and Welsh whisky brand Penderyn, which launched a series of digital whisky tastings. Meanwhile, American rapper Pitbull became the latest star to join a…

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Bacardi ‘not proud’ of Plume and Petal marketing

Drinks firm Bacardi said it was “not proud” of using gendered marketing to promote its new low-alcohol range Plume and Petal after facing criticism on social media. The low-ABV Plume and Petal ‘vodka’ range is due to launch in the US on 1 August. The original press release for the collection said it had been created “specifically for women, by women” and is made with “half the alcohol of a standard vodka” at 20% ABV.…

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