Patrón’s Applbaum joins ‘wellness’ cannabis group

Lee Applbaum, the former chief marketing officer for Patrón and Grey Goose, has joined global cannabis firm Surterra Wellness. Applbaum left his role with the Bacardi-owned brands at the end of last month (August). He has taken up the role of CMO (chief marketing officer) for Surterra Wellness, which is said to be one of the fastest-growing ‘wellness’ companies in the US, and will work within its leadership team to “build iconic cannabis brands” that…

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Innovation and classic cocktails drive vermouth’s revival

Vermouth is enjoying a resurgence, and Italian producers have banded together to ensure quality remains paramount. The Spirits Business looks at how a perfect storm of consumer trends means the time is ripe for the category to truly take of. *This feature was originally published in the July 2019 issue of The Spirits Business There’s a ‘national’ day to toast every spirit and cocktail you could imagine – and there’s even a World Cucumber Day,…

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Dewar’s kicks off cask-finished series with Caribbean Smooth

Bacardi-owned Dewar’s has unveiled the first Scotch whisky in its new cask-finished series – an eight-year-old blend finished in Caribbean rum casks. Dewar’s Caribbean Smooth is a blend of up to 40 single malts and grain whiskies that have been matured for at least eight years, before being transferred into ex-Caribbean rum casks for approximately six months. The brand intends to release further double-aged Scotch whiskies in the future. Bottled at 40% ABV, Dewar’s Caribbean Smooth…

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The week in pictures

Bacardi headed to Colorado this week for this year’s Seven Peaks Music Festival, where the brand helped festivalgoers relax and “enjoy a taste of the Caribbean”. Bacardi opened its Bacardi Bay activation, which brought comfortable seating, charging stations, “heartland-inspired Instagramable moments” and cocktails to the country music festival. At the Bacardi Bay, drinkers could enjoy the Peaks Punch, made with Bacardi Lime, watermelon liqueur and lime juice; and the Lemon Squeeze, which combined Bacardi Superior…

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The week in pictures

To celebrate the launch of a new episode of the Art Talk podcast, hosted by actor Russell Tovey and gallerist Robert Diament, Rabble Bar in Edinburgh and Bombay Sapphire is offering up free gin and tonics in return for napkin doodles. For four consecutive Thursdays, visitors to Rabble Bar will be able to swap their finest napkin doodles for a signature Bombay Sapphire and tonic. Kicking off this week, the promotion will run until 12…

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