Mount Gay Rum updates recipes as part of brand reset

Barbadian rum Mount Gay is planning a brand reset from April 2020, including a new blend for Mount Gay Black Barrel and an “enhanced” recipe for Mount Gay XO. The brand reset will also include a new bottle design for Mount Gay’s core range and updated labels to offer consumers greater transparency. Mount Gay Black Barrel will be made with an older selection of rums, ranging from three to seven years old, compared to its…

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Barbados rum GI proposal puts ‘no restrictions’ on production

Following a disagreement over the terms of a geographical indication (GI) for Barbados rum, Richard Seale, proprietor of Foursquare Distillery, said the regulations would place “no restrictions” on production methods. Three distillers, Foursquare, Mount Gay and Saint Nicholas Abbey, said they have collectively agreed a GI for Barbados rum as prepared by the Barbados Investment and Development Corporation (BIDC) in consultation with its legal counsel. Foursquare, Mount Gay and Saint Nicholas Abbey added that they…

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