Diageo hires GM for Johnnie Walker experience

The chief executive of the Royal Zoological Society of Scotland will join Diageo to head its new tourism experience for Johnnie Walker in Edinburgh, as well as the group’s network of distillery visitor centres across Scotland. Barbara Smith has more than 30 years of leadership experience running some of the UK’s foremost leisure and tourist attractions, including Edinburgh Castle, Chester Zoo and Edinburgh Zoo. She will join Diageo as general manager of the Johnnie Walker…

Continue Reading →