Freddie Noe releases Little Book Chapter 3

Eighth generation Beam distiller Freddie Noe has unveiled the third expression in his annual blended whiskey series, called Little Book Chapter 3: The Road Home. Freddie Noe, who is the son of current Jim Beam master distiller Fred Noe, named the series after the childhood nickname given to him by his grandfather, founding distiller Booker Noe. The limited edition blend comprises: nine-year-old Knob Creek and Basil Hayden’s Bourbons, an 11-year-old Booker’s Bourbon and a 12-year-old…

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Beam Suntory making ‘big, bold bet on Bourbon’

The American whiskey category “still has much more room to grow”, according to the new CEO of Beam Suntory, who is aiming to make Bourbon “the world’s whisk(e)y”. Speaking to The Spirits Business, Albert Baladi, who became CEO of Beam Suntory in April this year, said despite the American whiskey boom, Bourbon has not yet reached its sales peak of the 1970s. “We have been laying down liquid with a view of making Bourbon the…

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SB Meets… Shinji Fukuyo, House of Suntory

The legendary master blender behind some of the world’s most coveted Japanese whiskies – including Yamazaki, Hibiki and Hakushu – tells SB about overcoming challenges while perfecting his craft. How did you first get into the whisky industry? Actually, after graduating from university I joined the Suntory HR department. They told me you should go to Hakushu distillery in 1984, and since then basically I have always worked in whisky production. At the distillery, I…

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Beam Suntory may be fined over warehouse fire

Beam Suntory could be fined following a fire at one of its Jim Beam warehouses earlier this month after thousands of fish in the Kentucky River died. A fire broke out at a Jim Beam warehouse in Kentucky on 2 July, thought to be caused by a lightning strike, damaging 45,000 barrels of whiskey. No human injuries were reported from the incident. However, the fire led to a 23-mile-long plume of alcohol spilling into the…

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Eastern Europe: Affordability ‘biggest barrier’ to recruiting new drinkers

For all the political chill in the air, Russian demand for international spirits appears to be undimmed, and Poland is positively thriving. *This feature was originally published in the April 2019 issue of The Spirits Business Five years into the new Cold War, precipitated by Russia’s annexation of Crimea in 2014, and there’s little sign of a thaw on the political front. Yet for all the sanctions and threats of boycotts, the market for western…

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