Beam Suntory appoints GM as GTR model evolves

Maker’s Mark owner Beam Suntory has named Phil Restall general manager of travel retail as the firm transforms how it operates in the channel to push long term growth. Restall, the current commercial director for Beam Suntory’s Australian arm, will move to the new position in October. He will report to John Rosair, managing director, Asia Pacific and global travel retail (GTR). “We are delighted to welcome Phil Restall to the GTR team this year,…

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Beam Suntory Buys RTD Brand On The Rocks

One of the hottest trends in 2020, with bars and restaurants hampered by Covid-19, is ready-to-drink cocktails. These products allow consumers a taste of mixology in the safety of their own homes. Accordingly, larger alcohol companies have begun investing more in this area. Beam Suntory has bought On The Rocks, a ready-to-drink cocktail brand.  Beam Suntory previously owned a minority interest in On The Rocks, which features Beam Suntory’s brands in its range of spirits-based…

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Beam Suntory buys RTD cocktail brand On The Rocks

Maker’s Mark owner Beam Suntory has acquired pre-mixed cocktail company On The Rocks for an undisclosed sum. Beam Suntory had previously partnered with On The Rocks (OTR) in March 2018 on the creation of ready-to-drink (RTD) serves using the firm’s spirits portfolio. The drinks group, producer of brands such as Jim Beam Bourbon and Courvoisier Cognac, owned a minority stake in OTR. “On The Rocks is the pioneer in the premium pre-mixed cocktails category, and…

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Bowmore creates 37-year-old whisky exclusively for China

Islay Scotch brand Bowmore has unveiled the second limited edition whisky in its Chinese Mythical Guardians Series, a 37-year-old single malt. Limited to 888 bottles, the Bowmore 37 Year Old Fenghuang Edition pays homage to mythological creature Fenghuang, a symbol of virtue and grace. The Fenghuang Edition is made from whisky matured in second-fill Sherry casks for more than 30 years, followed by an additional three years in seasoned first-fill Sherry casks. Bottled at cask…

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Spirits industry responds to Black Lives Matter

The Black Lives Matter movement has highlighted the urgent need to stamp out systematic racism from all areas of society and create a more inclusive, diverse world. SB investigates how the spirits sector has responded to calls for change. On 25 May 2020, African-American George Floyd was killed in Minneapolis by a white police officer, who knelt on Floyd’s neck for almost nine minutes. Footage of the shocking event was seen around the world, sparking…

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