Basil Hayden’s Introduces 10-Year-Old Rye Whiskey

The Beam Suntory brand Basil Hayden’s has launched a 10-year-old rye whiskey. This is the first rye whiskey the brand has created with an age statement. Basil Hayden’s 10 Year Old Rye Whiskey is 80 proof, and keeps with the brand’s tradition of lighter whiskeys. The new expression has aromas of sweet vanilla and oak, with a touch of light fruit, the company reports, before a palate of spice and oaks notes with hints of…

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De Kuyper creates liqueur for Old Fashioneds

Dutch firm De Kuyper has released a new liqueur designed to simplify how to make Old Fashioned cocktails at home. The Old Fashioned cocktail is typically made by stirring Bourbon, sugar and Angostura Bitters in a glass, before garnishing the drink with an orange peel. The new De Kuyper Ol’ Fashion Liqueur offers a “two-step solution” to making the classic cocktail by simplifying the method to combining the new expression with Bourbon and stirring. The…

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Beam Suntory and Maxxium pledge €240k to help Spain

Maker’s Mark owner Beam Suntory and its distribution partner Maxxium Spain have donated a combined €240,000 (US$262,000) to support Spanish hospitals and nursing homes. The Community of Madrid has created a fund to provide resources and support to hospitals and health services in the Spanish capital and the surrounding area. Jim Beam owner Beam Suntory has pledged €200,000 (US$218,000) to the trust. Maxxium Spain, the spirits distribution company jointly owned by Beam Suntory and Edrington,…

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Beam and Tito’s vodka donate $1m amid covid-19 crisis

A number of drinks producers, including Beam Suntory and Tito’s Handmade Vodka, have made huge donations to charities supporting on-trade members affected by coronavirus. Together, Maker’s Mark owner Beam Suntory and US distributor Southern Glazer’s Wine & Spirits (SGWS) have contributed US$1 million to the USBG Foundation Emergency Assistance Programme and the Restaurant Workers’ Community Foundation. “The people of Beam Suntory and our colleagues at SGWS are passionate about helping support the bartenders, restaurant workers…

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How coronavirus will affect the spirits industry

The window to contain a dangerous new strain of coronavirus seems to be almost entirely shut. With traveller numbers to China down, The Spirits Business investigates the impact the illness could have on the long-term health of the spirits sector. The Chinese Grand Prix, the Mobile World Congress and the Asia leg of rapper Stormzy’s tour are just a few events that have been cancelled or postponed because of the potentially fatal coronavirus (Covid‐19) outbreak,…

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