Eastern Europe: Affordability ‘biggest barrier’ to recruiting new drinkers

For all the political chill in the air, Russian demand for international spirits appears to be undimmed, and Poland is positively thriving. *This feature was originally published in the April 2019 issue of The Spirits Business Five years into the new Cold War, precipitated by Russia’s annexation of Crimea in 2014, and there’s little sign of a thaw on the political front. Yet for all the sanctions and threats of boycotts, the market for western…

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Top six best-selling Tequila brands

It’s an exciting time for the Tequila category as key investments take effect and celebrity endorsements create a buzz. We present the brands at the top of the volume ladder. According to Euromonitor figures, Tequila and mezcal combined made an enormous leap in volumes to reach 36.8 million cases in 2018 – a 6.6% spike on 2017. Tequila was thrust into the spotlight in 2018 with billion-dollar acquisitions, celebrity launches and agave shortages. In the…

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Koyomi Highball RTD to launch in Australia

Beam Suntory has unveiled a new shōchū-based ready-to-drink (RTD) range in the Australian market, called Koyomi Highball. Described as a “first” for the Australian market, Koyomi Highball aims to bring “the new world of Japan into a bespoke drink”. Balanced with “seasonal Japanese flavours”, Koyomi (pronounced koy-oh-me) is a blend of soda and shōchū and is inspired by the way Japanese drinkers consume shōchū. Koyomi was created to bring the “distinctively modern Japanese drinking experience”…

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45,000 barrels destroyed in Jim Beam warehouse fire

A fire broke out at a Jim Beam warehouse in Kentucky on Tuesday (2 July), damaging 45,000 barrels of whiskey. The incident, which occurred overnight, took place at Jim Beam’s facility in Versailles, Kentucky. No injuries were reported in the incident. The fire, the cause of which is not yet known, destroyed all 45,000 barrels in the warehouse that contained “relatively young whiskey from the Jim Beam mash bill”, a Beam Suntory spokesperson confirmed. “Given…

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Beam Suntory names first president of brands

Carlsberg executive vice president and chief commercial officer Jessica Spence is set to jump ship to Beam Suntory to become the firm’s first president of brands. Spence will take up the post with Beam Suntory in October this year, reporting to Albert Baladi, president and CEO of Beam Suntory. As president of brands, Spence will be charged with P&L (profit and loss) responsibility for Beam Suntory’s biggest global brands and will work closely with the…

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