Spirits producers to put age restrictions on labels

Twelve leading alcohol companies, including Diageo, Pernod Ricard and Beam Suntory, have pledged to include an age restriction symbol across their products as part of a joint effort to reduce underage drinking. The beer, wine and spirits companies form the International Alliance for Responsible Drinking (IARD), which was established in 2014, and also includes spirit makers Bacardi, Brown-Forman and William Grant & Sons. Members of the IARD, which also includes beer producers AB InBev, Molson…

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Suntory donates AU$500k to Australian wildfire relief efforts

Japanese drinks group Suntory has pledged AU$500,000 (US$347,500) to aid recovery efforts in communities that have been affected by the Australian wildfires. A series of wildfires are currently burning across Australia in what is thought to be the worst wildfire season on record. The donation from Suntory will be split between the Australian Red Cross, the New South Wales Rural Fire Service and the New South Wales Wildlife Information Rescue and Education Service (WIRES). The…

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Suntory brings Irish spirits distribution in-house

Maker’s Mark owner Beam Suntory has appointed Lucozade Ribena Suntory Ireland (LRSI) as its official spirits distributor in the Republic of Ireland. LRSI will take over distribution of Beam Suntory’s spirits portfolio, including brands such as Jim Beam Bourbon, Courvoisier Cognac, Kilbeggan Irish whiskey, Teacher’s blended Scotch whisky, Roku Japanese Gin and Sipsmith gin, from Irish distributor Barry & Fitzwilliam. Mark Aherne, general manager, LRSI, said: “I am delighted that LRSI has become the official…

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Beam Suntory creates Scotch and Bourbon blend

Beam Suntory has created a blended whisky brand for the Indian market that combines Scotch and Bourbon, called Oaksmith. Created by Suntory’s chief blender Shinji Fukuyo, the brand is available in two variants: Oaksmith and Oaksmith Gold. The new launch aligns with Beam Suntory’s ambition to reach US$1 billion in sales in India by 2030 and is “key” to the firm’s growth strategy in the market. Said to combine the “best of east and west…

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Aston Martin and Bowmore to create exclusive bottlings

Luxury car maker Aston Martin has partnered with Scotch whisky brand Bowmore to create exclusive bottlings and experiences. The Beam Suntory-owned Islay Scotch brand will become the exclusive spirit partner for the British car maker. Andy Palmer, president and group CEO at Aston Martin Lagonda, said: “This series of limited edition bottlings are going to be very special collectors’ items for the whisky connoisseur and Aston Martin enthusiast. “As brands we have a lot in…

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