Is Japanese whisky a victim of its own success?

Age-statement Japanese whiskies are being withdrawn due to stock shortages, putting pressure on retailers. But with consumer interest at an all-time high, could the category become a victim of its own success? The Spirits Business investigates. *This feature was originally published in the January 2019 issue of The Spirits Business It has been 15 years since Sukhinder Singh became enamoured by Japanese whisky. The co­founder of retailer The Whisky Exchange can be credited with introducing…

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Beam Suntory restructures regions and exec teams

Maker’s Mark owner Beam Suntory has streamlined its international region structure from six to three areas and promoted senior staff members across its key business units and markets. From 1 April, the international regions will be realigned to three areas: Asia Pacific and global travel retail; Europe, Middle East and Africa (MENA); and India. Furthermore, the Japan region will now include China. Pryce Greenow, Beam Suntory president, international, said: “We saw an opportunity to streamline…

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Maker’s Mark: a brand history

Beneath its distinctive layer of glossy red wax, Maker’s Mark was the original American craft whiskey. It may now be one of the category’s big brands, but it was no overnight success. Despite centuries of practice, first in Scotland, then in Pennsylvania and latterly in Kentucky, it took the Samuels family some time to master the art of distillation. The stuff they made was probably best avoided until the 1950s, when Bill Samuels Sr created…

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Booker’s Bourbon ‘Teresa’s Batch’ launches in US

Beam Suntory-owned Booker’s Bourbon has released the first limited edition whiskey from its 2019 Batch Collection, bottled to celebrate long-time  distillery employee Teresa Wittemar. Wittemar joined the distillery more than 30 years ago after being hired “on the spot” after a 15-minute interview with sixth generation master distiller Booker Noe. Throughout her time at the distillery, Wittemar has worked in the lab and in the quality control department where she blended Bourbon barrel samples to…

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Noe and Fukuyo create Legent Bourbon

Jim Beam master distiller Fred Noe and Suntory chief blender Shinji Fukuyo have collaborated to create “one-of-a-kind” Legent Bourbon. Legent was distilled by Noe and began as a Kentucky straight Bourbon aged in wine and Sherry casks. Fukuyo then blended the whiskey with more Kentucky straight Bourbon, resulting in a “complex and layered whiskey”. “Legent is really something special. As a Bourbon distiller, I enjoy breaking rules and creating new traditions,” said Noe. “It was…

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