Ballast Point Unveils Brand Redesign

Leading San Diego brewery Ballast Point celebrates 25 years this year with a brand redesign in a program called “Complete Art.” This new look rolls out across all Ballast Point cans, bottles and overall packaging. The Complete Art designs remain anchored in reference to the brewery’s flagship, the Sculpin. The first in the new series, which hit shelves last fall, includes Ballast Point’s Longfin Lager. This January, refreshed designs of fan favorites including the Sculpin…

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Yuengling Distribution Expands into Texas

D.G. Yuengling & Son has taken the first step in its westward expansion with beer distribution into Texas later this year. The expansion is part of a joint venture with the Molson Coors Beverage Company to increase Yuengling’s reach outside of its 22-state East Coast footprint, providing access to the brewery’s portfolio to beer fans in the Lone Star state. Yuengling’s beers will be brewed locally at the Molson Coors Ft. Worth brewery. The Yuengling family and…

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Jim Beam targets ‘bored beer fans’ with Highballs

Bourbon brand Jim Beam has launched a new campaign that promotes its signature Highball serve as an alternative for ‘bored beer fans’. The new campaign launched across the US this month and encourages drinkers to order the Jim Beam Highball when they’re looking for a ‘light and refreshing’ option instead of a beer. The Highball drink is made by mixing Jim Beam Bourbon with ice and ginger ale. The campaign first aired on 4 January…

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Hammergency Kit Giveaway – Win 5lbs of Bacon & Beer

Three things remain constant every year – my lack of willpower for New Year’s resolutions and my love of beer and bacon. There could be a correlation, but it would take thousands of scientific manhours to determine for sure, and the science community has better things to do at the moment. Enter the Hammergency Kit. […] The post Hammergency Kit Giveaway – Win 5lbs of Bacon & Beer appeared first on Boozist. Go to Source…

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Video: The Best Beer Brands of 2020

What were the top beer brands and trends from this past year? In this video, editors Kyle Swartz and Melissa Dowling, along with Beverage Information Group research director Marina Velez, present some of the 2020 Beer Growth Brands Awards Winners, acknowledging those brands that stood above and beyond the rest. https://www.youtube.com/embed/pP6L5j88SC0?version=3&rel=1&showsearch=0&showinfo=1&iv_load_policy=1&fs=1&hl=en-US&autohide=2&wmode=transparentAdvertisementhttps://imasdk.googleapis.com/js/core/bridge3.432.0_en.html#goog_46989530901:01 / 01:56 The post Video: The Best Beer Brands of 2020 first appeared on Cheers. Go to Source Author: Melissa Dowling {authorlink}

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