The producers reinventing brandy’s image

It may have been saddled with a fusty image for years, but thanks to a new generation of producers and bartenders who are championing it as an exciting cocktail ingredient, brandy might finally start to become hip. *This feature was originally published in the October 2019 issue of The Spirits Business The word ‘brandy’ comes with certain baggage. Still largely under‐premiumised and overshadowed by its Cognac sub‐category, the spirit has long struggled with a problem…

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Cognac and brandy brands to watch in 2020

As Cognac introduces a new age reference and expands production capacity, the brandy sector could benefit from its growing use in cocktails. We predict the brands that will shine in 2020. In the 12 months to 31 July 2019, Cognac exports grew in terms of both volume and value – marking the fifth consecutive year the category had registered such success. Shipments topped 211.1m bottles, up by 2.5% on 2017/18, while value exports hit €3.4bn…

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