The biggest spirits stories of 2020

It’s been quite a year for the spirits industry, with a global pandemic and trade wars grabbing the headlines. The Spirits Business looks at the biggest breaking news from the past 12 months. Last year saw a number of big companies hit the headlines including Beam Suntory, which was hit with a US$19.6 million fine over a bribery investigation. The Covid-19 pandemic dominated the sector last year, with total alcohol sales predicted to decline by…

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Industry needs more people of colour in ‘critical roles’

The response to the Black Lives Matter (BLM) movement must result in more people of colour holding “critical roles” in the spirits industry, the global brand director of Jack Daniel’s has said. Matt Blevins was speaking to The Spirits Business last month following the launch of the Nearest & Jack Advancement Initiative, which aims to boost diversity across the American whiskey industry. He said: “Quite simply, we want more African-Americans and people of colour in…

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Spirits industry responds to Black Lives Matter

The Black Lives Matter movement has highlighted the urgent need to stamp out systematic racism from all areas of society and create a more inclusive, diverse world. SB investigates how the spirits sector has responded to calls for change. On 25 May 2020, African-American George Floyd was killed in Minneapolis by a white police officer, who knelt on Floyd’s neck for almost nine minutes. Footage of the shocking event was seen around the world, sparking…

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