Top 10 spirits marketing moves in July 2020

From food and whisky pairings with Scotch brands Ardbeg and Glen Moray to a 24-hour celebration of rum, we roundup some of the best spirits initiatives in July. A number of spirits brands got creative online last month including Slingsby gin, which created a virtual version of its gin experience online, and Welsh whisky brand Penderyn, which launched a series of digital whisky tastings. Meanwhile, American rapper Pitbull became the latest star to join a…

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Raise A Glass to the 50th Black Tot Day

July 31 marks the 50th Anniversary of Black Tot Day, the day in which British Royal Navy sailors were given their final rum ration. A July 23 Zoom seminar and guided tasting hosted by Black Tot Rum ambassador Mitch Wilson and rum historian Matt Pietrik discussed the history of the Navy and its rum rations, along with the blending of Caribbean rums. The earliest record of rum being given out in ships was in 1655,…

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