Johnnie Walker unveils trio of limited edition bottles

Blended Scotch whisky Johnnie Walker has created three limited edition bottles for its Red Label, Black Label and Gold Label Reserve expressions to celebrate 200 years of the brand. Each bottle was named after the colour of its slanted label, but this has now been upgraded to an opaque wrap for the limited edition designs. Johnnie Walker founder John Walker opened a small grocery store in Kilmarnock, Scotland, 200 years ago. He eventually began to…

Continue Reading →

Sir Edward’s campaign celebrates Scottish roots

Blended Scotch whisky brand Sir Edward’s has launched a new campaign to highlight its Scottish heritage. The new campaign from Sir Edward’s, which is owned by French drinks group La Martiniquaise-Bardinet, features the Scottish landscape with its rolling hills, lochs and castles. It aims to celebrate the Scottish roots of Sir Edward’s while highlighting the whisky’s strengths as an authentic, easy-to-drink and accessible Scotch whisky. Furthermore, the brand intends to continue using the image of…

Continue Reading →

Taisteal adds two whiskies to Explorer’s Scotch Series

Milestone Beverages has added a single grain and blended whisky to its Taisteal Explorer’s Scotch Series. Hong-Kong-based Milestone Beverages released its first product, a single malt Scotch, in 2018, which was praised for being affordable, versatile and delivering exceptional quality. The brand’s name is taken from the Gaelic word for ‘journey’. The Taisteal range comprises three different whisky styles: single malt Explorer’s Malt, single grain Explorer’s Grain and blended Scotch Explorer’s Blend. The single malt…

Continue Reading →

Johnnie Walker ‘pushes boundaries’ with Keep Walking ads

Johnnie Walker has launched a new creative which seeks to “break down traditional Scotch conventions” as part of its Keep Walking campaign. Created by Anomaly, the creative features a “bold new visual identity” for the Diageo-owned blended Scotch brand. The campaign depicts a range of cocktails and occasions and “celebrates the sensorial dynamism” of blended whiskies. It also allows consumers to “discover and explore the brand in a whole new way”. The new creative features…

Continue Reading →

Lakes launches new Scotch-English whisky blend

Cumbrian spirits producer The Lakes Distillery is showcasing “the role of casks in flavour creation” with the launch of The One Signature Blend, which contains a combination of Scotch and English whisky. The blended whisky comprises single malt from The Lakes Distillery “at its heart”, as well as Scotch grain and malt whiskies from the Highlands, Speyside and Islay. Casks used for the blend include first-fill Sherry, refill Sherry, Bourbon and red wine casks. “Singular…

Continue Reading →