Industry needs more people of colour in ‘critical roles’

The response to the Black Lives Matter (BLM) movement must result in more people of colour holding “critical roles” in the spirits industry, the global brand director of Jack Daniel’s has said. Matt Blevins was speaking to The Spirits Business last month following the launch of the Nearest & Jack Advancement Initiative, which aims to boost diversity across the American whiskey industry. He said: “Quite simply, we want more African-Americans and people of colour in…

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