Poliakov launches limited edition Kryo bottle

French vodka brand Poliakov has released a limited edition bottle design that aims to reflect the freezing cold and comes with a QR code. The Kryo Edition is said to echo the brand’s new communication campaign Born in the Ice Dimension. The name translates as ‘cold’ in Greek. The fully sleeved label features Poliakov’s iconic eagle “magnified by a transparency effect”. The bottle also includes a QR code, which directs consumers to an immersive video…

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Absolut Recycled bottle launches in travel retail

Pernod Ricard-owned Absolut Vodka has released a limited edition bottle design in global travel retail to highlight the importance of sustainability. The Absolut Recycled bottle is in line with the brand’s ethos to “strive for a more circular world in which resources are reused again and again to benefit local economies, communities and ecosystems”. Absolut has pledged US$1 for every bottle sold in airports during November and December 2019, which will go towards carbon offset…

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Grey Goose unveils new design for summer bottle

French vodka Grey Goose has teamed up with Parisian fashion label Maison Labiche to create its latest annual limited edition Riviera bottle design. The new bottle has launched alongside a capsule collection of clothing and fashion items, including a leather passport wallet, a range of unisex T-shirts and a beach towel. The bottle design is the third edition in the brand’s annual Riviera Series. The label features phrases that use Maison Labiche’s signature embroidery-style font…

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