Bacardi buys RTD cocktail brand Tails

Spirits firm Bacardi has expanded its presence in the ready-to-drink category with the acquisition of bottled cocktail company Tails. Bermuda-based Bacardi first acquired a minority stake in batched cocktail maker Tails in 2018. Founded in London in 2010 by Nick Wall, Tails offers a ‘hassle-free approach to serving premium quality cocktails’. Wall said: “Our mission at Tails has always been to make high quality cocktails more accessible to people whether they are in their local…

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Beam Suntory buys RTD cocktail brand On The Rocks

Maker’s Mark owner Beam Suntory has acquired pre-mixed cocktail company On The Rocks for an undisclosed sum. Beam Suntory had previously partnered with On The Rocks (OTR) in March 2018 on the creation of ready-to-drink (RTD) serves using the firm’s spirits portfolio. The drinks group, producer of brands such as Jim Beam Bourbon and Courvoisier Cognac, owned a minority stake in OTR. “On The Rocks is the pioneer in the premium pre-mixed cocktails category, and…

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Aisha Tyler’s RTD cocktails see sales soar 596%

Bottled cocktail brand Courage and Stone, which was launched by actor Aisha Tyler, has seen its sales increase by 596% over the last two months. Tyler, known for starring in Friends and Criminal Minds, launched the ready-to-drink (RTD) company in early 2020 with two variants: Classic Old Fashioned and Classic Manhattan. Over the last two months, sales grew by 596%, mainly through direct-to-consumer sales from the brand’s website. To bring the product to market, Tyler…

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Alcohol-free Kolibri expands with CBD cocktails

Health food chain Holland & Barrett has added two CBD-infused expressions to its non-alcoholic bottled cocktail range Kolibri. The Kolibri range launched in October 2019 with three variants: Chilli & Cardamom, Strawberry & Basil and Elderflower & Lime. The latest expressions to join the range are Kolibri CBD Dark Forest and Kolibri CBD Citrus Grove. Dark Forest is described as a “ripe, dark berry blend with woody, smoky notes balanced by an intense profile of…

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