McConaughey encourages bartenders to have ‘fortitude’

Actor and Wild Turkey creative director Matthew McConaughey is encouraging bartenders to have the “patience and the fortitude” to keep going during the pandemic, reminding everyone that at some point “it’s going to end”. Dallas Buyers Club and Interstellar actor McConaughey and Wild Turkey master distiller Eddie Russell hosted a media roundtable discussion over Zoom on Monday (16 November) to celebrate the launch of the Bourbon brand’s latest campaign, With Thanks – Local Legends. During a Q&A…

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The challenges facing investments in American whiskey

Large drinks groups have bought into American whiskey in recent months, but with the US suffering during the Covid-19 pandemic some of their schemes are on hold. Unfortunately, smaller players may be hit hardest. *This feature was originally published in the August 2020 issue of The Spirits Business The American whiskey category has been enjoying a resurgence in recent years, led by innovation from distillers of all sizes and growing consumer interest. The category is…

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Hudson creates new whiskey and updates recipes

New York-based Hudson Whiskey has launched a Scotch barrel-finished rye expression as its first new product in seven years and revamped its portfolio with new recipes. The William Grant & Sons-owned brand has created a new straight rye whiskey, called Back Room Deal. Made from a mashbill containing 95% rye and 5% malted barley, Back Room Deal has been finished in American oak barrels that were used to mature peated Scotch whisky. The additional ageing…

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Rebel Yell launches Bourbon finished in Cognac casks

Kentucky-based Lux Row Distillers has released a limited edition Cognac cask-finished Rebel Yell Bourbon. The new Rebel Yell Cognac Cask Finish (45% ABV) follows the release of the brand’s French Oak Finish last year. John Rempe, Lux Row Distillers’ master distiller and head blender, said: “Secondary finishing is having a huge renaissance in the Bourbon category, as it really appeals to consumers who typically value age statements and vintages in spirits. This is particularly true…

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Brown-Forman Q1 sales drop 2%

US drinks firm Brown-Forman saw its first quarter net sales fall 2% in fiscal 2021 due to the impact of Covid-19 on its emerging markets and travel retail. On an underlying basis, Brown-Forman’s net sales grew 3% to US$753 million in the three months ending 31 July 2020. Operating income rose 15% to US$387m. Lawson Whiting, the group’s president and CEO, said he was “very pleased” with the firm’s performance. He said: “Despite being faced…

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