Chase Distillery: a brand history

Having started a game-changing company with his Tyrrells crisps brand, William Chase then launched a vodka business, again with potatoes at its heart. Now Chase Distillery is aiming to become the cream of the crop. *This feature was originally published in the July 2019 issue of The Spirits Business The humble spud had never looked so posh as the day William Chase distilled it into a £38 (US$35) vodka on his potato farm in Herefordshire.…

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Maison Ferrand: a brand history

Having taken a chance on an ailing Cognac company, Maison Ferrand’s Alexandre Gabriel has always forged his own path, creating spirits that speak of terroir. The Spirits Business meets “a simple farmer with good timing”. *This feature was originally published in the June 2019 issue of The Spirits Business You would guess that Maison Ferrand’s Alexandre Gabriel is in a subset of one, being a spirits company CEO who knows how to milk a goat…

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Jose Cuervo: a brand history

Despite having been the subject of takeover talks, Jose Cuervo remains family owned and is hell-bent on proving Tequila is anything but boring. The world’s largest Tequila brand certainly has pedigree. It was in 1758 that José Antonio de Cuervo y Valdés was granted land near the town of Tequila in Jalisco, Mexico, by King Ferdinand VI of Spain. Mexican independence was more than 60 years away as the original José Cuervo began planting blue…

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Douglas Laing & Co: a brand history

From humble beginnings, Douglas Laing & Co has grown to become a Scotch whisky favourite. The Spirits Business speaks to members of the family about Ugandan dictators and how founder Fred was almost swapped at birth for Bruichladdich. *This feature was originally published in the February 2019 issue of The Spirits Business After being demobbed from the RAF, Douglas Laing found himself owning a small brand of blended Scotch in 1948. He had been sold…

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