Top 10 spirits launches in March 2020

A new Johnnie Walker bottling to celebrate women, Martini’s non-alcoholic aperitivos and a Dewar’s whisky finished in mezcal casks were among the top products unveiled last month. In March, a number of line extensions were revealed, including a new Bombay Sapphire gin, Martini aperitivos made without alcohol and a 27-year-old Redbreast Irish whiskey. It was a busy month for spirits as producers tapped into new flavour trends, the low-alcohol category and experimented with unusual casks.…

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Brewdog Distilling launches Inugami Shochu

Scottish spirits producer Brewdog Distilling has expanded its portfolio with the launch of its own shochu brand: Inugami. Shochu is typically made in Japan from a wide range of base ingredients, including rice, wheat and sweet potato, but Brewdog Distilling has put a Scottish twist on the Japanese spirit. Inugami Shochu is made from malted wheat, barley, rice and molasses, the latter of which is pot-distilled twice. Botanicals of rhubarb, galangal root and ginger are…

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BrewDog to turn waste beer into vodka

Scottish brewer and distiller BrewDog will turn waste beer into vodka as part of its new sustainability initiative. As it moves into its 13th year of trading, the independent drinks producer has unveiled its BrewDog Tomorrow sustainability initiative, which charts a new six-point plan for the business going forward. As well as steps to increase recycling and a scheme that will see it refill beer cans in the US, BrewDog will also turn “imperfect” beer…

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Exploring the evolution of the ‘craft’ movement

When the ‘craft’ spirits scene emerged, leading producers were told to watch their backs – but has the category taken off as expected? The Spirits Business revisits brands grouped under the ‘craft’ umbrella – willingly or otherwise – to see where they are now. *This feature was originally published in the November 2019 issue of The Spirits Business Though many trends have come and gone in the spirits world, the interest in ‘craft’ has been…

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Distill Ventures snaps up BrewDog boss as European MD

Diageo-backed investment unit Distill Ventures has hired former BrewDog executive Gareth Bath as its European managing director. As managing director for Europe, Bath will boost Distill Ventures’ “ability to provide founders with access to the highest calibre support in the industry”. He will also help them to “sharpen their commercial edge” while they maintain their freedom as leaders. Bath will also ensure the company is at the forefront of industry trends as it continues to…

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