Jack Daniel’s debuts Tennessee Apple whiskey

Brown-Forman has extended its Jack Daniel’s range with the release of an apple-flavoured whiskey. Launched in the US, Jack Daniel’s Tennessee Apple is made from the brand’s core expression, which has been charcoal mellowed and matured in new American oak barrels, and apple-flavoured liqueur. The 35% ABV whiskey is recommended served chilled, neat or in cocktails. On the nose, it is described as having “crisp green apple and classic Old No 7 cues of caramel,…

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Brown-Forman names new chief brands officer

US drinks group Brown-Forman has appointed Matias Bentel as chief brands officer, taking over from Mark McCallum. McCallum will retire from the position of executive vice president, chief brands officer on 31 December 2019 when he will reach the mandatory retirement age for executive vice presidents. McCallum joined Brown-Forman in 2003 as chief marketing officer. During this time, he has “advanced” the firm’s international expansion and “elevated the organisation’s brand-building capabilities”. McCallum has also provided…

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Spirit Master: Old Forester 1897 Bottled in Bond

Ahead of National Whiskey Sour Day on Sunday (25 August), we highlight an award-winning expression ideal for recreating the classic Bourbon-based cocktail. Every week, SB celebrates some of the top-scoring Master medallists from The Global Spirits Masters blind-tasting competition. And with National Whiskey Sour Day fast-approaching, we thought it was time to bring this Master Bourbon to your attention. Typically made with Bourbon, the classic Whiskey Sour is a simple serve that combines the American whiskey with lemon…

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Bacardi and Brown-Forman to end UK distribution partnership

Spirits giants Bacardi and Brown-Forman have agreed to end their distribution alliance in the UK after 17 years. Both firms have made the decision to end the agreement, which will expire at the end of April 2020. Bacardi and Brown-Forman are “working closely to ensure a seamless transition”. As part of the long-running partnership, the firms used Bacardi’s sales team and logistic operation under the Bacardi Brown-Forman Brands (BBFB) banner. However, each company was responsible…

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Jack Daniel’s and Shoe Surgeon unveil bespoke trainers

Brown-Forman has partnered with shoe designer Dominic ‘The Shoe Surgeon’ Chambrone to create seven prototype Jack Daniel’s-inspired trainers. Debuted at pop-culture convention Complex Con in Chicago, the collaboration saw the Shoe Surgeon team create sneakers inspired by elements of Jack Daniel’s branding. After visiting the distillery in Lynchburg, Tennessee, the Shoe Surgeon team created seven pairs of basketball trainers inspired by grains, Jack Daniel’s water source Cave Springs, the distillery, the charcoal used to filter…

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