Brown-Forman sets up UK arm

Jack Daniel’s owner Brown-Forman launched its UK subsidiary today (1 May), bringing distribution in-house for the first time since the company entered the market. The new Brown-Forman United Kingdom arm marks the first time the company has had full control of its operations in the market, which dates back to the 1940s. It is the group’s second largest market after the US. In July last year, Brown-Forman revealed it had reached an agreement with Bacardi…

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Q&A: Brown-Forman, the 2020 Spirits Supplier of the Year

Brown-Forman is the Spirits Supplier of the Year for our 2020 Growth Brands Awards. This honor reflects the bevy of beverage brands in their portfolio that grew impressively last year. The timing is apt, as this leading global company celebrates 150 years in business. For a look at how Brown-Forman has succeeded in the past and present — and what’s coming next — we recently spoke with John Hayes, president USA & Canada. Why did so many Brown-Forman…

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Jack Daniel’s campaign celebrates global connections

Brown-Forman has launched a new campaign for Jack Daniel’s to celebrate how people around the world are staying connected during the coronavirus pandemic. Titled ‘With Love, Jack’, the video has been posted across the Tennessee whiskey brand’s social media platforms. It was created from videos of genuine human interactions that were “filmed authentically, and safely” from home. The video has been set to a new version of Cyndi Lauper’s True Colors, which was also recorded…

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Brown-Forman CEO Lawson Whiting: UK route to market will ‘reaccelerate growth’

Lawson Whiting, CEO of Brown-Forman, said the launch of the group’s own distribution firm in the UK will “reaccelerate growth” in the market after sales declined due to a “short-term disruption”. Brown-Forman, the Kentucky-based owner of brands such as Woodford Reserve Bourbon and Herradura Tequila, released its third quarter and year-to-date sales last week. The UK – the group’s second largest market after the US – dropped by 7% during the first nine months of…

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Woodford Reserve smashes one-million-case mark

Brown-Forman reported flat net sales for its third quarter, however the group’s Woodford Reserve Bourbon has passed the one-million-case sales mark for the first time. In the company’s third quarter ending 31 January 2020, net sales grew 3% to US$899 million. Reported operating income fell 5% to US$304m. For the first nine months of fiscal 2020, the company’s reported net sales increased by 3% to US$2.7 billion and reported operating income dropped 1% year to…

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