Brown-Forman confirms $95m distillery expansion

Jack Daniel’s owner Brown-Forman has moved forward with its multi-million-dollar distillery expansion in Louisville to meet increasing demand for American whiskey. Old Forester Bourbon owner Brown-Forman first revealed it was considering an expansion of its Louisville distillery in November 2020. At the time, the project was in an evaluation phase, with the producer receiving preliminary approval for US$5 million in tax incentives from the Kentucky Economic Development Finance Authority (KEDFA) for the proposed project. Brown-Forman…

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Ten leading Asian spirits executives

The drinks sector is seeking to drive change in the industry by ensuring that their workforces are diverse and inclusive. Here, we look at 10 Asian spirits executives at the top of their game. Across every industry, not just drinks, companies have pledged to support racial diversity and eradicate racism across their operations. Some companies have set ambitious goals to champion diversity in their workplace, including Johnnie Walker owner Diageo, which is striving to have 45%…

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Brown-Forman to end Mangrove UK distribution deal

The UK distribution of Brown-Forman’s entire portfolio will be brought in-house, marking the end of the company’s agreement with Mangrove UK. Mangrove currently distributes Brown-Forman brands including the BenRiach, GlenDronach and Glenglassaugh Scotch whiskies, the El Jimador and Herradura Tequila brands and Old Forester Bourbon. The distribution agreement will end on 1 May 2021. Jeremy Shepherd, Brown-Forman vice president, general manager, UK, said: “We would like to thank Mangrove UK for their work and valued…

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Michter’s master distiller emeritus dies

Willie Pratt, master distiller emeritus of Kentucky-based whiskey producer Michter’s, has died at the age of 78. American whiskey producer Michter’s announced Pratt’s death on 28 December. Pratt was born in 1942 and grew up in the Kentucky city of Hazard. At the age of 20, he headed to Louisville to look for a job, ending up at Jack Daniel’s producer Brown-Forman. The company paid for his education at the University of Louisville and he…

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Ready-to-drink brands to watch in 2021

The ready-to-drink category has been bolstered by a wave of innovation in pre-mixed cocktails and hard seltzers. We predict the brands that will be the talk of the sector in the coming 12 months. The ready‐to‐drink (RTD) category is booming, thanks to the likes of new innovations such as hard seltzers and low‐calorie options. RTDs are riding high, and are poised to be the only beverage alcohol sector to see growth in 2020, with volumes…

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