The big players investing in super-premium-plus gin

Gin startups have been one of the spirits industry’s recent success stories, but many are now being targeted for acquisition by the big players. SB finds out why these buyouts could be a good move for both parties. *This feature was originally published in the July 2020 issue of The Spirits Business A number of leading firms have turned heads with acquisition activity in the gin category over the past few years, most notably splashing…

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Jack Daniel’s names Chris Fletcher master distiller

Brown-Forman has appointed Chris Fletcher as the new master distiller of Jack Daniel’s, taking over from Jeff Arnett. In September 2020, Arnett left the company after 12 years in the master distiller role. He had spent nearly 20 years working at the Tennessee distillery. Lynchburg-born Fletcher, who has served as assistant master distiller at Jack Daniel’s for six years, will now take over the position. As master distiller, Fletcher will be responsible for maintaining the…

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Old Forester Celebrates 150th Anniversary with Limited-Edition Bourbon Release

Brown-Forman celebrates 150 years in business this year, a legacy began in 1870 when George Garvin Brown began sealing and selling his own whisky, Old Forester, exclusively in a glass bottle. Old Forester now salutes this industry-changing innovation with the launch of Old Forester 150th Anniversary Bourbon. The new launch references Brown’s original process, composed of three batches, unfiltered, with each presented at individual batch strength. This limited-release is presented in an amber glass bottle, reminiscent…

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Brown-Forman to invest in Jack Daniel’s after sales struggle in Q1

US drinks firm Brown-Forman will invest in a new campaign for Jack Daniel’s after the flagship variant recorded a double-digit decline in Q1 due to the closure of the on-trade. Earlier this week, Woodford Reserve owner Brown-Forman reported its first quarter sales for fiscal 2021, which fell 2% to US$753 million. While the Jack Daniel’s family of brands recorded a 3% net sales growth, the core variant struggled to maintain sales, falling by 10% due…

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Jack Daniel’s master distiller Jeff Arnett departs

Jeff Arnett, master distiller of Tennessee whiskey brand Jack Daniel’s, has stepped down after 12 years in the role. Arnett was appointed to the position of master distiller for Brown-Forman’s Jack Daniel Distillery in April 2008. He has spent nearly 20 years working at the distillery. “When Jeff became the master distiller, we said that he would carry on the long tradition of folks who have made the world’s best whiskey for more than 150…

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