Buffalo Trace and Copper & Kings offer free tours

Visitors can now take tours of Kentucky distilleries Buffalo Trace, Copper & Kings and Barton 1792 for free as part of a new joint programme. The Barrelled & Bold tour programme brings together three distilleries all within easy driving distance – Frankfort-based Bourbon distillery Buffalo Trace, spirits producer Copper & Kings in Louisville and Bardstown Bourbon maker Barton 1792. The tour aims to make the experience of visiting the distilleries “more accessible than ever before”.…

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Top 10 spirits marketing campaigns in January 2019

Last month Sailor Jerry released limited edition guitars adorned with tattoo art, Edinburgh Gin offered multi-sensory gifts for Valentine’s Day and Talisker revealed the winner of its rowing challenge. As Valentine’s Day approaches next week (14 February), a number of brands have launched gift packs for the occasion including colour-changing gin Old Curiosity and Edinburgh Gin. Meanwhile, tonic producer Fever-Tree is supporting charity Malaria No More with a £1 million partnership and Diageo announces the…

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The week in pictures

To celebrate Burns Night (25 January), luxury hotel The London Edition will host a ceilidh, serve Scottish-inspired snacks and mix up a host of signature cocktails. From 7pm until 9pm on Friday 25 January, the Lobby Bar will host London’s top Scottish Ceilidh five piece, Licence to Ceilidh, who will put “a fresh twist” on traditional Scottish tunes. The bar will also be serving up a special menu of whisky-based cocktails including Bobby’s Bru, which…

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Buffalo Trace Distillery offers virtual tours

Sazerac-owned Bourbon brand Buffalo Trace hopes to bring fans closer to its Kentucky distillery through a new virtual tour. Last year, more than 230,000 visitors flocked to Buffalo Trace Distillery, representing a 345% increase in numbers since 2010. Now, fans from around the world who are unable to travel to the distillery can enjoy an interactive virtual tour, and learn more about the site and how the brand’s Bourbon is made. The tour’s appearance changes…

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Visitors flock to Buffalo Trace Distillery

Kentucky’s Buffalo Trace Distillery welcomed more than 23,000 visitors last year – marking a 345% increase since 2010. The Sazerac-owned distillery is embarking on a US$1.2 billion expansion of its distilling and ageing capacity, as well as its visitor facilities to accommodate growing demand. Last year, a record 231,523 people visited the National Historic Landmark distillery – a 15% increase on 2017. “It’s exciting to be growing in all aspects, we are thrilled that so…

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