Top 10 spirits marketing moves in June 2020

From a US$5 million investment to boost diversity in the American whiskey industry to a 10-day exploration of the Amazon rainforest, these were some of the most creative brand initiatives last month. While Bacardi recruited three flat mates to depict life in lockdown on film, Buffalo Trace adapted its annual 5km distillery run in light of the global pandemic. Meanwhile, Scotch whisky brand Glen Moray unveiled a new online series, called Whisky Surgeries, and Loch…

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What’s on this weekend

Mackmyra & friends Every Friday at 6pm BST on Facebook Live, Swedish whisky brand Mackmyra hosts a 30-minute cocktail-making workshop, hosted by its UK brand ambassador, Kamil Csonka. This evening (3 July), Csonka will look at two of Mackmyra’s seasonal whiskies and compare the summer and winter flavours. He will also demonstrate how to make two cocktails using the Appelblom (apple blossom) and Vinterglöd (winter glow) whiskies.

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SB’s best-performing spirits companies of 2019

They say you have to be in it to win it, and there were certainly myriad brands that walked away with a stellar number of accolades in The Global Spirits Masters 2019. The scores have now been counted and verified – these were top of the table. Throughout The Global Spirits Masters 2019, more than 1,000 medals were awarded – the most seen in any year of the blind‐tasting competition. This is a testament to…

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Buffalo Trace concludes Warehouse X temperature test

Kentucky distillery Buffalo Trace has concluded its second Warehouse X experiment, which analysed how temperature affects the ageing process of whiskey and collected 9.1 million data points. Warehouse X was built in 2013 to study the many variables that affect the Bourbon ageing process. Over the course of 20 years, Buffalo Trace will monitor a number of environmental elements, including natural light, temperature, humidity and air flow, collecting around 70 million data points in total.…

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Buffalo Trace to release $2,500 vintage Bourbon

Kentucky distillery Buffalo Trace is set to launch a 1994 vintage edition of its O.F.C Bourbon, which is priced at US$2,500. The range is named after Buffalo Trace’s original moniker, the O.F.C Distillery. OFC stands for Old Fashioned Copper, indicating the types of fermentation vats and stills previously used to make the whiskey. The range features only “rare” vintage whiskeys that become collectable items among Bourbon fans. Like others in the range, the 1994 vintage…

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