The week in pictures

Coca-Cola – which moved into alcohol last year with the launch of a low-abv shōchū-based beverage and launched a range of premium mixers for dark spirits this year – hosted a one-off party at London’s Boiler House this week, hosted by BBC radio DJ Clara Amfo. The event aimed to “spread positive energy” and saw a projection of the partygoers’ energy beamed onto London landmarks including the London Eye and County Hall. As the movers…

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Top spirits marketing moves in September 2019

Last month’s top marketing moves featured the ‘world’s first’ bass drum made from a Scotch cask, a Reyka vodka bar on a glacier and Bacardi’s latest video for the Sound of Rum campaign. Music was a prominent theme with Bacardi rum using the sounds of ingredients and tools from behind the bar for its latest Sound of Rum video, while Diageo’s Lagavulin single malt brand built the “world’s first” bass drum made from an entire…

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