The week in pictures

American whiskey brand Bulleit Bourbon headed to this year’s Film Independent Spirit Awards in Santa Monica this week. The awards, now in its 35th year, recognised the best from across 2019’s independent film releases, and this year’s winners included Korean film Parasite, Uncut Gems star Adam Sandler and The Lighthouse actor Willem Dafoe. During the awards ceremony, Bulleit Bourbon hosted its 3D Printed Frontier Experience, which served up 3D-printed cocktails and showcased Bulleit Neon in…

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Top 10 spirits marketing moves in December

Some of the biggest marketing initiatives from the end of 2019 included a multi-million-pound campaign for Edinburgh Gin, Talisker’s Atlantic rowing challenge and Jose Cuervo’s agave-based straws. December 2019 saw a number of brands up their game when it comes to marketing including Black Cow Vodka, which launched its first advertising campaign, and Edinburgh Gin’s multi-million-pound campaign. Producers also highlighted their commitment to sustainability and conservation with Jose Cuervo Tequila creating a biodegradable drinking straw,…

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