The week in pictures

This week, Bumbu Rum released the second instalment of its online video series The Bumbu Room, which starred rapper Lil Wayne. The latest video in the series sees the hip hop star answer questions about strippers, basketball, Prince and Michael Jackson. Fans were asked to submit questions for the video, which was the latest instalment in a new online series from the rum brand.

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Top 10 spirits marketing campaigns in December 2018

Last month in marketing: Ryan Reynolds poked fun at the origins of his Aviation Gin brand in a new video, Skyy vodka continued its celebration of diversity and Bacardi rum hired Black Panther star Michael B Jordan to co-direct a new film. A celeb-filled month for marketing initiatives saw rapper Lil Wayne star in a new online video series for Bumbu Rum, while singer and activist Amara La Negra recounted her “inspiring version of the…

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The week in pictures

Island-based Scotch whisky distillery Isle of Raasay has welcomed the festive season by creating a Christmas tree from whisky casks. The ‘tree’, which has been constructed in front of the distillery has been made with 50 ex-Sherry and Bourbon casks stacked on top of each other. Joseph McGowan, distillery operator, and Iain Robertson, head distiller, constructed the tree over the course of an evening, with the star made from a broken Sherry cask by lead…

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