Bushmills depicts ‘real Ireland’ in new ad

Proximo Spirits-owned Bushmills has launched a new campaign in the US for its Red Bush Irish whiskey targeted at “the next generation of whiskey drinkers”. Bourbon cask-matured Bushmills Red Bush was launched in the US market in March 2017 to draw new consumers to the category. According to Nielsen figures, Red Bush is one of the fastest-growing new Irish whiskeys on the market, growing 96% in volume over the past year. The campaign, called Red Set…

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